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Apr 30, 2023Blackstone Nears Deal for Billboard Operator New Tradition Media
Jul 05, 2023Kamaron Leach and
Liana Baker
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A fund managed by Blackstone Inc. is nearing an agreement to buy a majority stake in private billboard operator and owner New Tradition Media, according to people familiar with knowledge of the matter.
A transaction would value the out-of-home advertising firm at $500 million to $750 million, said the people, who asked not to be identified because the discussions are private.